*COUPON ADVERTISING*

January 2nd 2015
The top 10 coupon categories in ascending order are: ready-to-eat cereal, yogurt, sweet snacks, refrigerated dough, salty snacks, casual dining, nutritional snacks, entertainment, condiments and pizza.
Growth of Digital Coupons Outpaces that of Printed Newspaper Coupons 10 to 1
Added: 01/01/2010 from COUPONS INC Published: 02/01/2010

June 12th 2014
Coupons.com shoppers spend an average of $55.05 per shopping trip, compared to the U.S. average of $44.87. Digital Coupon User Shopping Behavior. Added: 04/03/2012 from COUPONS INC Published: 03/31/2012

April 12th 2014
Overall, mobile and online coupon redemption exceeds traditional newspaper coupon redemption.

April 10th 2014
Mobile coupon redemption through tablets and smartphones reached 10 billion in 2013, up from less than 5 billion in 2012.

February 20th 2014
34% of smartphone shoppers use their devices for mobile coupons
A Mobile Shopper’s Journey: From the Couch to the Store (and Back Again)
Added: 08/13/2013 from NIELSEN Published: 08/12/2013

January 31 2014
In 2010, 7.4 million Americans used mobile coupons on their smartphones. That number more than tripled to 29.5 million in 2012 and is expected to reach 47.1 million in 2014.

January 12th 2014
64% of retailers plan to enable a mobile app in 2014 (Forbes Insights).

January 3rd 2014
The number of Smartphone users worldwide is predicted to exceed 1 billion by 2014 (Parks Associates, 2010).

December 13th 2013
56% of holiday shoppers are using their mobile device for shopping-related activities this holiday season (Price Grabber Survey, 2012).

December 5, 2013
73% of consumers find it useful to receive an instant coupon as they pass by an item in a store (Source: Accenture, reported by Internet Retailer, 2010).

November 27th 2013
The mobile coupon market is predicted to exceed $12 billion by 2014 (Source: Juniper Research, 2010).

November 25th, 2013
By 2015, it is predicted that mobile shopping will account for $163 billion in sales worldwide, 12% of global ecommerce turnover (Source: ABI Research, 2010).

*GOOGLE FACTS & STATS*
Samsung devices accounted for 46% of ad impressions on Android mobile devices in Q3 2012, up from 23% in Q3 2011.2012 Mobile Highlights | Millennial Media. Added: 02/24/2013 from MILLENNIAL MEDIA Published: 02/24/2013

*SMARTPHONE FACTS & STATS*
49% of consumers who use the mobile web at least once a week made a purchase on their mobile device in the past six months (Source: ROI Research Inc., 2011).

 

Within the 49% of mobile users who have made a mobile purchase in the last six months, 84% look for local retailer information, 82% find online retailers, 73% find a specific manufacturer or product website, 71% learn about a product or service after seeing an ad, 68% find the best price for a product or service, 63% search before purchasing in a store or from a catalog and 76% search for COUPONS! (Source: Performics 2011 Mobile Search Insights Study, conducted by ROI Research)

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