*Mobile Coupon Stats & Facts*

June 28th 2014
The growth of digital coupons outpaced the growth of newspaper coupons by more than 10 to 1 in 2009 14 to 1 in 2010 and almost 20 to 1 in 2012 and growing!
Growth of Digital Coupons Outpaces that of Printed Newspaper Coupons 10 to 1
Added: 01/01/2013 from COUPONS INC Published: 02/01/2013

June 24th 2014
39% of US adults with a household income of $100,000 or more have printed coupons from an online source in the past six months and are twice as likely to do so as adults with a household income less than $35,000!
Well-Off and Well-Coiffed Adults Use Coupons More, New Research Shows.
Added: 05/26/2012 from COUPONS INC Published: 05/25/2012

June 13th 2014
Coupons.com shoppers make an average of 69 shopping trips per year, compared to the U.S. average of 57. Digital Coupon User Shopping Behavior
Added: 04/03/2012 from COUPONS INC Published: 03/31/2012

May 30th 2014
31% of mobile shoppers search for coupons on their devices while in the store!
JiWire’s Mobile Audience Insights Report Finds Key Trends in Location and Mobile.
Added: 02/27/2013 from JIWIRE Published: 02/27/2013

May 8th 2014
10% of mobile coupons are redeemed, compared to 1% for print coupons. How Mobile Coupons Are Driving An Explosion In Mobile Commerce. Added: 05/23/2013 from BUSINESS INSIDER Published: 05/23/2013

May 4th 2014
48% of US online coupon users use mobile coupons, up from 39% in 2012! How digital coupons influence shopping behavior | Shop.org Blog. Added: 01/22/2014 from SHOP.ORG Published: 09/18/2013

April 28th 2014
Coupon sites receive a collective 50 Million visitors each month. Now That’s ‘Out Of This World’!

March 13th 2014
10% of consumers have received a mobile coupon from a preselected merchant, but 55% are interested in doing so! | Mobile Incentives: The Next Step in Device Based Transactions. | Added: 03/29/2012 from MERCATOR ADVISORY GROUP Published: 03/05/2012


March 9th 2014
Mobile coupons are redeemed TEN TIMES as often as traditional coupons!
GraphicMail Blog: Friday Corner: 10 Mobile Marketing Stats
Added: 04/18/2012 from CONVONIX Published: 04/17/2012

March 6th 2014
46% of smartphone owners have redeemed a mobile coupon on their devices, compared to 11% for tablets!
How US Smartphone and Tablet Owners Use Their Devices for Shopping | Nielsen Wire
Added: 05/04/2012 from NIELSEN Published: 05/03/2012

February 20th 2014
48% of US online coupon users use mobile coupons, up from 39% in 2012
How digital coupons influence shopping behavior | Shop.org Blog
Added: 01/22/2014 from SHOP.ORG Published: 09/18/2013

February 4th 2014
Households earning over $100,000 annually are twice as likely to coupon than families who make under $35,000 annually.

January 4th 2014
42% of US mobile web users only access the web from their mobile phones (Source: On Device Research, as reported by MobiThinking).

January 1st 2014
2.9 billion coupons were redeemed in 2012, saving consumers a collective $800 million in discounts.

November 27th 2013
The mobile coupon market is predicted to exceed $12 billion by 2014 (Source: Juniper Research, 2010).


Compared to five years ago when 19% of consumers said they got coupons
from the Internet or had them sent to their email account, the figure
has increased to 32% in 2010 and 76% in 2012.
‘Tis the season to save—more consumers getting their coupons via
Internet or email.
Added: 03/30/2012 from MINTEL Published: 01/11/2013

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