April 12th 2014
Overall, mobile and online coupon redemption exceeds traditional newspaper coupon redemption.
February 4th 2014
Households earning over $100,000 annually are twice as likely to coupon than families who make under $35,000 annually.
- Broken down by age, 71% of consumers in the 18-34 year-old age bracket said they are much more likely or somewhat more likely to use coupons in a recession.That compares with 68% in the 35-54 year-old bracket and 63% among those 55 years and above.
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